By Office D.SHARP

Audit your firm’s website so that you can make general improvements to clarity, user experience, positioning and likelihood of visitors taking action.

Decisions required.

• Are we certain about the type of work that we want to win more of, and the work we want less of, in future? Do we have a goal for this change?
• What information do we need to convey to our visitors?

The most common flaw with architect’s websites is that they don’t actually contain the information that a visitor needs to make an informed decision. To ensure that you are helping your visitor to get answers to the real questions they have, you can use openers like these on your paragraphs:

• Our practice primarily works on…
• Our typical client is…
• The process begins with…
• Be the end of the design process, you will…
• The homes we design are…

By making sure that each paragraph, or sentence, has a specific piece of information to convey, your copy will feel a lot more straightforward. Try your best to consider all of the different things your visitor would be curious about, then answer it somewhere on your site.

• Who is our business for? Or not for? Do qualified leads feel like our website is personalised to them?
• Do we have a mission, or purpose, or ethical stance that we need to make sure we convey through our website?
• Do we have a competitive advantage that we should focus on?
• What aspects of our process are unique to our firm and not other firms?