By Office D.SHARP

Audit your firm’s website so that you can make general improvements to clarity, user experience, positioning and likelihood of visitors taking action.

Decisions required.

The most common flaw with architect’s websites is that they don’t actually contain the information that a visitor needs to make an informed decision. To ensure that you are helping your visitor to get answers to the real questions they have, you can use openers like these on your paragraphs:

By making sure that each paragraph, or sentence, has a specific piece of information to convey, your copy will feel a lot more straightforward. Try your best to consider all of the different things your visitor would be curious about, then answer it somewhere on your site.