By Office D.SHARP

Craft a limited scope solution for clients, valuable enough that clients will pay for it, while giving you the chance to demonstrate your expertise and begin to establish a relationship.

“It’s incredibly difficult to effectively communicate the value of a comprehensive, intangible experience that most people have never been through in the first place and have nothing to compare it to.”

Decisions required.

The client problem that you’re seeking to solve should be narrow enough to result in a concrete resolution within the limited time available, but complex enough for the prospect to require assistance from an expert.

We are often tempted to offer our audience “help with anything” – but it’s much more effective to preempt a singular, specific problem and offer to solve that. It’ll help to ensure your message cuts through to the handful of people suffering from the chosen problem, rather than just getting lost.

Actions items.