By Office D.SHARP

Setup a Facebook and Instagram ad campaign to help connect your firm with your target audience.

Decisions required.

When choosing Interests, think bigger picture than just Architecture. What about minimalism? Environmentalism? Luxury goods? Fine art? You could even target people who are interested in specific public figures.

Here is a great video explaining the different targeting options.

These are the major targeting options you’ll be asked to choose from. They tell Facebook what you expect to gain from this campaign. Facebook will show your ads in different ways depending on your goal.

Brand awareness: Facebook will show your ads to people who meet your target criteria, and are likely to pay attention to the ad in some way. They may not necessarily click on it. This is your widest possible audience.

Traffic: Facebook will show the ad to people it believes are most likely to click the ad and visit your website. This will reduce the total number of people who see your ad, but lead to increased clicks.

Conversions: This is a specific goal you set for Facebook, such as completing a form on your site or visiting a key page like the contact page. This sounds ideal, however since the “conversion goal” needs to happen frequently enough for Facebook to understand whether it’s showing ads to the right people or not, it may not be suitable for most architecture firms. Our key goals just don’t happen that often.

When writing copy, it’s important that you identify the problemexplain how you solve it, and clarify what the benefit of solving it is.

You can also use a collection of project images to create a slideshow.