By Office D.SHARP

Create an email list to gradually add leads to, and develop a habit around sending relevant, interesting and evergreen monthly emails to help your firm remain top of mind.

Decisions required

Remember: What is the benefit of reading your emails? Do they make me smarter? Do they save me time? Do they inspire me? Do they provide an alternative point of view?

Typical architecture newsletters that update your readers on your projects under construction are very boring. They don’t work. A better approach could be to send things like:

You’ll eventually use your best emails to build an evergreen welcome sequence, so try to make your emails as ‘timeless’ as possible so that you can use them again.